Written by Grace Cunningham, Luxury Lifestyle Magazine
Leading luxury dealer group H.R. Owen partnered with luxury champagne brand Armand de Brignac for an intimate Rolls-Royce Motor Cars London tasting event last month, where over 40 prized customers enjoyed a rare tasting of the prestige cuvées with like-minded luxury car enthusiasts.
The VIP guests were among the first consumers in the world to preview the incredibly rare and newly released Champagne Armand de Brignac Blanc de Noirs Assemblage Two (A2). Only 2,333 bottles of the ultra-prestige and highly collectable cuvée were created.
Midway through the evening, Champagne Armand de Brignac CEO Sebastien Besson, a special guest at the Berkeley Square VIP event, revealed in a speech that he would fill the boots of the two Rolls-Royce cars purchased at the event with the iconic champagne, bringing the pinnacle of automotive luxury together with its champagne counterpart.
Over £30,000 worth of champagne filled the boots of the purchased Ghost Black Badge and the Wraith, and as Champagne Armand de Brignac is widely regarded as the ‘Rolls-Royce of champagne’, it was a fitting union.
Sebastien Besson, CEO, Champagne Armand de Brignac: “We were delighted to host an exclusive prestige champagne tasting event with Rolls-Royce, previewing the first bottles of our rarest cuvée, the Blanc de Noirs A2. To our surprise, guests confirmed the purchases of a Wraith and a Ghost Black Badge that very evening, so in celebration we decided to fill the boots with bottles of Armand de Brignac.”
Claus Andersen, Brand Director of Rolls-Royce Motor Cars London, said: “We thoroughly enjoyed teaming up with Armand de Brignac for its champagne tasting exhibition, and it proved to be a hugely successful event. Our clients had a fantastic time, and we’re very thankful for Sebastien Besson’s generosity filling the car boots with champagne. It’s only fitting that the Rolls-Royce of champagne came together with Rolls-Royce itself.”
One customer purchased a stunning Ghost Black Badge, while the other opted for an alluring Wraith. And with respective boot capacities of 490 and 470 litres, there was plenty of room to fill the back of the cars with the one of the finest champagnes in the world.