Having managed luxury, ultra-premium and premium brands for more than a decade, including among others the iconic Prestige Cuvée Champagne Armand De Brignac, since their introduction to the Greek market, the team has acquired deep expertise in luxury and super luxury brands as well as the relevant skills to enable them to launch new products to the market, revive existing underperforming products, and re-launch products.
Luxury is something that is an embedded DNA trait, and we quickly realised that although many professionals try to act as premium and luxury product representatives, if they don't have this DNA trait, they cannot grasp in its entirety what luxury is. As a result, they fail to perform as needed.
Following a long and very successful tenure as luxury brand representatives, the
Live and Wander team decided to build a boutique firm offering both product representations in product imports and distribution of premium, ultra-premium and luxury brands as well as assisting other brands in building their strategy into the Greek market on a consulting basis.